Socious provides online community software to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.
The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit to the community into a habit. It is things that are important to your community members and worth their time that motivates them to visit, click, and contribute.
There was a time when email listservs were the new kid on the block.Short for “mailing list server,” your listserv has probably served your association or membership organization well over the last decade or two. You’ve been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.
During their heyday, listservs made a huge difference in member interaction and association communication. However, they’re now competing with new options that have additional opportunities for member engagement and membership value.
You often hear about how to leverage data from your private online customer or member community to inform decisions about product strategy, customer retention, or which customers are your biggest advocates.However, you don’t hear as much about how to use the behavioral information in your online community to create more effective marketing strategies.
Our friend Amanda Kaiser, an expert in leveraging customer insights in both the business and nonprofit arenas, has kindly provided some tips for how to use social data and trends in your marketing plan.
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.
Running a private online community for your association comes with its fair share of decisions—from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it’s your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.
That’s why you need a little bit of the “good stuff”—and why we’re happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.
People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities.
If your branded online community is like most others out there, the majority of your members probably don’t check it every day. Unlike their public social network accounts that they check multiple times a day, your branded online customer or member community is more likely to be a place they visit with intention. They sign in to ask a question in the discussion forum, read a new blog post from your CEO, check out a new how-to video, or follow up on an offer. That’s where the importance of email comes in.
There are a host of reasons why members join private online communities. They’re likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.
It’s hard not to get caught up in an international event like the World Cup. There’s an innate sense of camaraderie that seems inevitable when, suddenly, we all have an entire country to root for. No longer are our sports allegiances divided by state, region, or high school. Events like the World Cup put us all on the same team.
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don’t focus on these tools and strategies every day.
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