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Customers Love Online CommunitiesSocious provides online community software and services to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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3 Easy Ways to Create Content for Your Online Community

How to Create Content for Your Online Community

Let’s face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking ideas, but finding the required time each day to produce both thoughtful and thought-provoking material – in mass – can start to feel like your boss handed you a Sharpie and asked you to recreate the ceiling of the Sistine Chapel in their office. Impossible.

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

At this point, you’re probably tired of hearing about inbound strategies. However, there’s a reason inbound marketing, sales, and customer communication has changed the way people do business. There’s a reason they’re so popular.

Four Essentials for Creating a Successful Online Community

Essentials for Creating an Online Community

Private online communities are not a universal business solution. According to Gartner, at least 70% of all online communities fail.

Lack of planning, poor business integration, unattainable market share, unaligned organizational motives and unrealistic expectations are all factors that impact community viability. However, you can avoid being a statistic by ensuring your online community has a foundation for success before making a costly investment.

Here are four prerequisites every organization should consider first:

Creating a Customer Community: 5 Questions That Scare the Heck Out of People

Creating an Online Customer Community Doesn't Have to Be Scary

In most cases, when businesses start down the path toward creating an online customer community, they’re doing it for the first time. Compared to other business strategies, relatively few people have developed online community strategies, managed a community, or actively tried to increase engagement in a community.

How to Improve Customer Retention By Increasing the Value Customers Get From Your Products

How to Use Your Online Customer Community to Improve Customer Retention By Increasing the Value Customers Get From Your Products

A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However, despite its intricacies, reducing your retention rates can have a significant effect on your profits.

Growing an Online Community: A Case Study on Social Density and Ongoing Analysis

Growing an Online Community: A Case Study of Social Denisity and Anlysis

A bulk of my personal experience as a full-time online community manager was spent developing sizable communities of practice. It offered a great vantage point, because the years of quantitative and qualitative data available allowed me to uncover patterns of audience behaviors and interests, as well as corresponding community development processes, over time. 

Are You Making These Online Community Management Mistakes When Engaging New Members?


Customer Experience: Are You Addressing These 12 Critical Points?

12 Critical Customer Experience Points

Customer experience. It’s the new buzzword on the tip of everyone’s tongue—and not without good reason. The Customers 2020 Report claims that by the year 2020, experience will expand its lead over price and product as the key brand differentiator.  However, “creating a better customer experience” is a lofty goal that can be difficult to define.

Online Community Management: 4 Tips for Turning New Members Into Regular Members

Online Community Management - How to Turn New Members to Regular Visitors

On average, only 10% of new members will participate within their first month of joining an online community. Additionally, the likelihood a new member will engage in the community, or even visit it, drops significantly over time.

8 Questions in Customers’ Heads That Impact Customer Retention

Customer Retention Questions in Your Customers' Head

By now, you know how importantcustomer retention can be to the future of your business. You know that acquiring new customers costs five times as much as retaining the customers you currently have. You’ve probably seen research suggesting that improving your customer churn by just 5% can produce a profit increase anywhere from 25-125%. Do you also know that 80% of your future revenue is likely to come from just 20% of your current customers?

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