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Customers Love Online CommunitiesSocious provides online community software to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.

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10 Elements of a Winning Member Engagement Strategy

Creating a Member Engagement Strategy

If you’re involved in community management, you’ve likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities—with 90% of participants only viewing content, 9% responding to content, and 1% actively participating in the creation of new content. 

Hiring an Online Community Manager? 5 Signs You Found a Good One

How to Hire an Online Community Manager

Hiring an online community manager is one of the most difficult positions for organizations to fill. Community-based customer relationship strategies are new to many companies, so they don’t have a template for an effective community manager’s skills, experience, and personality traits.

How to Increase Online Community Engagement with Better Calls-to-Action

How to Increase Online Community Engagement with Better Calls-to-Action

The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit to the community into a habit. It is things that are important to your community members and worth their time that motivates them to visit, click, and contribute.

How to Successfully Upgrade from a Listserv to an Online Community

How to Successfully Upgrade from an Email Listserv to an Online Community Platform

There was a time when email listservs were the new kid on the block.

Short for “mailing list server,” your listserv has probably served your association or membership organization well over the last decade or two. You’ve been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.

During their heyday, listservs made a huge difference in member interaction and association communication. However, they’re now competing with new options that have additional opportunities for member engagement and membership value.

Can Online Community Insights Lead to Better Marketing Strategies?

Can Online Customer Community Insights Lead to Better Marketing Strategies?

You often hear about how to leverage data from your private online customer or member community to inform decisions about product strategy, customer retention, or which customers are your biggest advocates.

However, you don’t hear as much about how to use the behavioral information in your online community to create more effective marketing strategies.

Our friend Amanda Kaiser, an expert in leveraging customer insights in both the business and nonprofit arenas, has kindly provided some tips for how to use social data and trends in your marketing plan.

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

How to Find Great Content Ideas for Your Online Customer Community resized 600

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

How to Use Data from Your Private Online Community to Make Better Decisions

Using Big Data from Your Association Private Online Community

Running a private online community for your association comes with its fair share of decisions—from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it’s your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That’s why you need a little bit of the “good stuff”—and why we’re happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

Why People Contribute in Private Online Communities [Engagement Tips]

Why People Contribute in Private Online Communities [Engagement Tips]

People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities.

Don’t Let Bad Email Subject Lines Hurt Online Community Engagement

Increase Online Community Engagement With Great Email Subject Lines

If your branded online community is like most others out there, the majority of your members probably don’t check it every day. Unlike their public social network accounts that they check multiple times a day, your branded online customer or member community is more likely to be a place they visit with intention. They sign in to ask a question in the discussion forum, read a new blog post from your CEO, check out a new how-to video, or follow up on an offer. That’s where the importance of email comes in.

How to Increase Engagement By Featuring Members in Your Private Online Community

Increase Online Community Engagement by Featuring Real Customer or Members

There are a host of reasons why members join private online communities. They’re likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.

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