Socious provides online community software to companies and associations to increase revenue, improve customer retention, and create more market-driven profitable products. Learn more about Socious online community software.
It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The other top reason that companies and membership organizations stutter-step their way to making decisive social business decisions is the fear that no one will visit and engage in their community.
This began as the story of a child with a wish. It grew into a story about a community. Ultimately, it developed into a story of people being human; a story about community in the broadest sense, where people innately take time from doing things for themselves to support other people.
While we saw many useful articles over on social crm, online communities, and member engagement over the past month, there were six that stood out.
Creating an online customer or member community is a serious endeavor. It takes dedicated people, time, and ongoing processes. Since there are so many facets of building a sustainable online community, we can overlook simple processes that can help or hurt our ability to keep customers or members engaged.
One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the center of an industry or business ecosystem. They find a niche and people who care about those values or market, then create a community around it.
We’re all content curators. If you’ve ever shared an article on Facebook, retweeted a link on Twitter or gathered information around a specific theme, you’ve curated content.When you consistently share content across your personal networks, you become a hub of information. Friends and family may turn to you for news and updates of a specific topic, often before they consult traditional news sources.
The same thing can be true professionally and on an organizational level. By developing an effective strategy for curating content, a company or membership organization can quickly establish itself as a trusted source for relevant information.
In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community should include blogs.Along with providing an uncomplicated way to help your business or membership organization provide exclusive value to your target audiences, the inherent social-ness of blogs promotes comments and participation in your online community.The importance of blogs in customer or member communities is illustrated in the following infographic, as well as actionable tips for getting started.
Think about the role that you want your online community to play in the lives of your customers, members, or partners.
At a recent conference for association executives, I overhead the following conversation between two colleagues:
The conversation has turned from "will this work" to "how do we make this work."Increasingly, people are talking about how online communities are delivering tangible results to companies and nonprofit membership organizations. The insight is becoming more clear. The research and success stories are mounting.
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